A JAKARTA BASED GUY WHO FELL IN LOVE WITH THE ADVERTISING WORLD

“Always (try to) be great.”

Hendi is a hybrid Account Manager at Dentsu Creative, working on Diageo Mainstream Brand (Smirnoff Vodka & Smirnoff Ice), Sampoerna Digital (Metaverse), IKEA Indonesia, The Pokémon Company (Japan) and Red Bull Indonesia.

Started his career as a strategist in MullenLowe Indonesia and pivoted to account management, but still values planning deeply. With such experience, he’s able to take business problems to a whole new perspective.

Majored in both Marketing and Management at The University of Western Australia and was a part of Perth USAsia UCLA program representing UWA.

He loves taking pictures on disposable cameras because you can’t check the outcome of each snap, therefore it prints out the real authentic you - maybe we can have an analog picture hunt and dim sum afterwards?