BMW 3 Series: Digital Launch Video Localisation

BMW
BMW INDONESIA
INDONESIA

Background:

BMW 3 Series (G20) was one of the main fleets that was launched in Indonesia at one of the most awaited car show GIIAS 2019. Thus, BMW Indonesia needs to get into the hearts and minds of the young and successful.

Stimulus:

DRIVING THE LEGEND

BMW 3 Series played an important heritage role in the Indonesian market (as it appeared on Catatan si Boy the Movie, one of the most iconic Indonesian movie that spawned 5 sequels and a remake in 2016). We work with 2 local KOLs that are considered the legend in their time through their newest music collaboration comeback, in order to introduce the legendary BMW 3 Series reinvented.

My Role:

As an Account Executive, I was entrusted to supervise the production and managed to stretch the production budget (approx IDR 90,000,000 or SGD 9,000). We managed to deliver a 60” launch digital video during the event.