TAKING PRESTIGIOUS
PROMOTIONAL COMMUNICATION
TO A WHOLE NEW LEVEL

BMW
BMW INDONESIA
INDONESIA

BACKGROUND

When it comes to promotional communication, most prestigious automotive line has been using internal global stock images which thus resulting a less realistic visuals and sometimes some features aren’t present within the market and BMW has been a part of that strategy for a long time.

SOLUTION

Creating a first ever promotional BMW photoshoot in order to have a more localised context to the Indonesian High End Target Audience.

MY ROLE

As an Account Executive, I was entrusted to supervise the production and managed to stretch the production budget (approx IDR 150,000,000 or SGD 14,000) for a total of 4 fleets.