GLORIFYING 100% VITAMIN C IN A SEA OF Competitors

buavita
UNILEVER FOOD & REFRESHMENT
INDONESIA

BACKGROUND

Being the leading RTD Juice brand in Indonesia, Buavita strive within innovation through offering 100% Vitamin C on all of their SKU. Yet the challenge lies on how can Buavita stand out from the sea of RTD Juice that mainly offers similar USP to their audience while staying relevant to the current situation: New Normal.

BRAND SOUL

Asli Melindungi (Real Protection)

SOLUTION

We launched holistic 360 communication while glorifying several of Buavita’s USP: 100% Vitamin C and Concentrated Juice by having 2 directors to direct the whole video specifically on glorifying the product’s USP and constructing the story to deliver the message effectively

MY ROLE

I was a part of the strategy development up to production stage and delivery of the material alongside with my account director