Introducing: CLEAR POUCH GOCENG

CLEAR
UNILEVER SHAMPOO
INDONESIA

Background

As a leading innovating shampoo brand in Indonesia, CLEAR launched their newest product range: CLEAR Pouch which the answers to many value seekers.

BRAND SOUL

Nothing To Hide

SOLUTION

We launched a TVC that introduces a the innovative pack by collaborating with one of the rising Indonesian female soccer player, Portia Fischer in order to communicate on the value of 11x washes in just IDR 5000

MY ROLE

I was a part of the strategy development up to production stage and delivery of the material alongside with my junior account executive

RESULT

Creative idea was tested through FGD targeted consumer, it gained the resulted a outstanding on both short term sales and long term equity