celebrating the empowerement of asian youth’s toughness

g-shock
casio
south east asia - indonesia

BACKGROUND

At the core, G-SHOCK believes that people should tap into their toughness to create a world in which everyone challenges themselves and forges unique identity.

BRAND SOUL

That’s Tough

SOLUTION

G-SHOCK dimensionalise toughness and empower youth in South East Asia to feel seen and confident about their individuality.

MY ROLE

I was appointed to be the PIC on developing the Indonesian adaptation from the master regional video G-SHOCK: That’s Tough which includes: Indonesian adaptation translation, recording up to delivering the final output.