SINGING A GOOD ol’ LULLABY IN INTRODUCING THE SLEEPING CATALOGUE

IKEA
INDONESIA

BACKGROUND

As one of the most aspiring furniture retail store in Indonesia, IKEA wanted to launched their newest sleeping collection to be introduced on their newest catalogue collection

BRAND SOUL

To create a better everyday life for the many people.

CAMPAIGN IDEA

Bangun Lelapmu Hanya di IKEA (Build Your Sleep, only in IKEA)

SOLUTION

What better way to launch a sleeping catalogue with one of the most resonating hyperlocal lullaby that has been sang throughout generations: Nina Bobo. We managed to dig an insight by utilising what resonated the most in our Indonesian’s ear throughout generation, in order to bring the campaign closer to the heart of our target audience.

MY ROLE

As an Account Manager, I supervise the TVC production from concept development, planning until material delivery as a brand guardian.