THE POWER OF MILK IN A SHAMPOO BOTTLE

lifebuoy shampoo
unilever shampoo
indonesia

background

In 2019, Lifebuoy Shampoo launched their newest innovation - MilkNutriStrong that
enriches the hair to be stronger and healthier with the power of milk.

CAMPAIGN IDEA

Kuatkan Kilau Keluarga Sampo Lifebuoy (Strengthen The Shine of Lifebuoy Shampoo Family)

Solution

By tapping to their digital platform and collaborating with one of the big celebrity moms, Ussy Sulistiawaty, Lifebuoy Shampoo introduces MilkNutriStrong through a nostalgic sing-a-long music video that is own by Lifebuoy.

MY ROLE

I was a part of the strategy development up to production stage and delivery of the material alongside with my junior Account Executive

result

The digital video managed to achieve a 6.8% CTR for the month April 2020, one of the highest rates achieved within the category.