THOUGHT LEADERSHIP:
GETTING TO KNOW INDONESIAN AMBITIOUS MOTHERS

NUTRILON ROYAL
DANONE EARLY LIFE NUTRITION
INDONESIA

Background:

A deep dive on the Indonesian ambitious and intellectual mothers and how brands can play a role in their motherhood journey.

Methodology

A week of qualitative in-depth interview with several Indonesian ambitious and intellectual mothers.

Interesting findings on what brands can do:

• Take the role to address and ‘high five’ these mothers juggling effort in their daily life

• Walk the talk and be honest with these mothers, easing them to connect with the brands

• Assuring them by providing knowledge and opportunities to keep doing what mothers do best

RESULT

We presented the thought leadership to Danone Nutrilon Brand Team and was entrusted to handle Nutrilon Royal Communication on a project-by- project basis.