RAISE THEM READY DIGITAL LOCALISATION

Nutrilon Royal
Danone Early Life Nutrition
Indonesia

Background

In Indonesia, most of the Growing Up Milk Super Premium+ (GUM SP+) highlights academic achievement as a measure of future success, which paints an impersonal approach.

Nutrition Royal as one of the leading GUM SP+ wants to change the conversation by showing that preparing for the future is beyond numbers and grades.

Brand Soul

Raise Them Ready

To prepare their kids to embrace their uncertain future, mothers need to prepare their loved ones through real-life learning and experience, building a strong personal foundation, enriched with nutrition from Nutrilon Royal.

Solution

Utilising precision marketing, we created 10 snack-able Instagram content by leveraging global manifesto video to tap into our target audience: tech-savvy mothers to build relevancy between Nutrilon Royal and early personal character development.

Result

60% of respondents aligns Nutrilon Royal key message as “preparing my child to become resilience and ready to face the future”, setting them apart from the other brands in the GUM SP+ category.