BACKGROUND
Extending the spirit of exploration within The Pokémon Company: Pokémon Air Adventure, The Pokémon Company expands its horizon to one of the most beautiful and diverse country in the world, Indonesia in order to encourage domestic travels.
BRAND SOUL
Gotta Catch’em All!
CAMPAIGN IDEA
Finally! An Indonesian Pokémon Adventure
SOLUTION
To catch the unforgettable Wonders of Indonesia with Pokémon Air Adventure through Pikachu’s Indonesia Journey Campaign on their first stop: Bali, The Island of Gods by showcasing the 5 pillars of the beauty and wanders of Bali.
MY ROLE
As an Account Manager with an extensive knowledge of the IP, I supervise the TVC production from concept development until material delivery as a brand guardian.
RESULT
Managed to gained 10,5 millions viewers (as per February 2024) within 1 month of launching the video.