BACKGROUND
Extending the spirit of exploration within The Pokémon Company: Pokémon Air Adventure, The Pokémon Company expands its horizon to one of the most beautiful and diverse country in the world, Indonesia in order to encourage domestic travels.
BRAND SOUL
Gotta Catch’em All!
CAMPAIGN IDEA
Finally! An Indonesian Pokémon Adventure
SOLUTION
We bring Pikachu’s exploration to cultural heritage by combining the two different iconic cultures into one limitless exploration, taking Indonesian Parang Batik with world’s iconic pop culture icon: Pikachu into Pikarang (Pikachu and Batik Parang) on it’s Batik journey.
MY ROLE
As an Account Manager with an extensive knowledge of the IP, I supervise the TVC production from concept development until material delivery as a brand guardian.