relaunching mari bicara purpose campaign

SARIWANGI
UNILEVER FOOD & REFRESHMENT
INDONESIA

BACKGROUND

In the past 10 years, SariWangi has been successfully communicating their Mari Bicara purpose to Indonesian women. SariWangi’s on going challenge has been it’s missing linkage between the product’s role and Indonesian couples.

BRAND SOUL

Mari Bicara (Let’s Talk)

SOLUTION

We re-launched a 360-communication that taps into the insight of Indonesian wife through social & cultural values while drawing a linkage of SariWangi’s product superiority.

MY ROLE

I was a part of the strategy development up to production stage and delivery of the material alongside with my account manager