ELEVATING PARTIES IN A SUSTAINABLE FUN WAY WITH ECOSPIRIT

Smirnoff Vodka
Diageo Indonesia
INDONESIA

BACKGROUND

As the World’s #1 Vodka, Smirnoff is here to always strive and innovate and one of them being the 1st ever spirit brand in Indonesia to have a green movement. Smirnoff collaborating with EcoSPIRIT, a circular economy technology company that has developed the world's first low carbon, low waste packaging technology for premium spirits and wine.

BRAND SOUL

The Smirnoff Way

CAMPAIGN IDEA

Smirnoff Sustainiverse

SOLUTION

Smirnoff is not just about making parties more lively and exploring new cocktails, but Smirnoff is here for a bigger mission: creating a better world while having fun! Introducing: Smirnoff Sustainiverse where everyone can become a hero in saving world while enjoying your favourite cocktail! Collaborating with several bars and outlet throughout Bali, Smirnoff launches it’s ecoTOTE in La Brisa as the start of the vouch of a green movement.

MY ROLE

As an Account Manager, I supervise the 360 campaign orchestration and supervision which includes on-ground activation, press release, video development and POSM development.

RESULTS

We received a total of IDR 2,019,000,000 PR Value through earned media while reaching to almost 34 millions potential audience.